This is a new Woolite commercial, directed by Rob Zombie:
You can find the video and the comments here. The comments appear to be pretty much ‘Oh Wow!!’, perhaps indicative of the mindless state of childish American intellect today.
The advertising industry has trivialized just about everything they’ve touched, so why should torture be an exception.
Woolite and its ad agency believe torture sells soap. They couldn’t stop at the concept of zombies, generally affectionately regarded by horror movie fans, selling soap. It is one thing to watch zombie horror in a horror movie, or even faux torture in shallow television shows and movies. You expect what you get. But to use torture as their metaphor to sell soap, to sell anything, in a television commercial?
I doubt that any of the untold numbers of people Americans have tortured would be inclined to buy Woolite after seeing this. We might keep in mind that any number of them have been turned into zombies by torture: their lives destroyed, their minds broken, their hopes and beliefs shattered.
Given everything that’s been learned about torture, not only in human history, but in the last ten years, what kind of mind, what kind of culture is so debased that it thinks using torture to sell soap is cute?