It’s bad enough Walt Disney took away the dignity of mice, ducks, dogs, dwarves, and whatever else he could get his hands on, but now his corporation has started the process of trademarking the name of the SEAL team that killed Osama Bin Laden.
SEAL Team 6 is a United States military unit, and as such all aspects of it belong, if it can be said to belong in this sense, to the American people, not to the Walt Disney corporation.
SEAL Team 6 at its core is trained to engage in profound violence to kill human beings. It is one thing to knock Mickey Mouse senseless in a cartoon. It is quite another form of violence, a moral violence in an unquenchable lust for profits, to appropriate the name and values of a group of men trained to commit genuine, murderous violence, no matter their cause.
And Disney’s move can be seen not only as a disgusting grab for cheap profit but also as the trivialization of a crew of dedicated, skilled military men and the democratic values they believe they are fighting to sustain.
No doubt that if Disney succeeds in grabbing this trademark the men of the SEAL teams and the American people will not see one damned penny of the money the Disney greedsters collect as they cheapen and destroy American military values. Perhaps their ad campaign will boast, “SEAL Team 6, the Mickey Mouse of the American people!!”
I’m put in mind of the line from the film The Pawnbroker, where a customer accuses the pawnbroker, “People bring you a dream and you give them a dollar.” Except that Disney has it backwards: a free democracy allowed Walt Disney to create his corporate empire, and in return his corporation kicks the legs out from under democracy and trashes its values and steals its money.
Disney, in going after the SEAL Team 6 trademark, shows itself to have diseased values dredged from the corporate sewer.